Jennifer Wiebe is a client-focused leader with more than 25 years' experience in B2B technology and nonprofit brand management and communications. Her professional journey reflects her dedication to driving innovation and success.

Jennifer has directed marketing and corporate communications, or consulted on content strategy and development, for multiple Canadian and U.S. technology companies. At the Manufacturing Safety Alliance of BC, she has found her inspiration in the nonprofit sector, building awareness and creating opportunities to connect members with the health and safety advice, training, and tools they need. From developing conference programming to building partnerships to decoding regulation changes, making a difference for members and clients and developing the strengths of her talented team motivate her work.