Since the early 1990s, Nicole Stefenelli's university recycling project has grown into a thriving waste diversion business serving 7,500 pickup locations from Whistler to Chilliwack. Streamlining waste and recycling services, the company's focus remains on customer service, diverting waste from landfill, and improving environmental performance. Yet at the very top of their list of 13 corporate values is Safety First, Always.

Under the leadership of Nicole and partner Rod Nicolls, Urban Impact's health and safety commitment and creative solutions earned the company the 2024 Manufacturing Safety Innovator Award. In this opening keynote, Nicole shares share what motivates her organization's values-based approach to health and safety. The critical role leadership plays. The keys to Urban Impact's vibrant safety culture—and how they measure success.

Join us October 9th to learn from Nicole's hard-won experience and her company's innovative approach to safety, environment, and success.