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The Manufacturing Safety Alliance of BC (the Alliance)

Behind the Brand 

To serve our members better, our name was changed in 2016 to the Manufacturing Safety Alliance of BC (The Alliance). A new brand identity was developed to convey who we are and what we do in a more clear and straightforward manner.

This Brand Standards Guide is to be used a reference to help staff, partners, sponsors and stakeholders to maintain the brand quality to its highest standard.

*When referencing the Manufacturing Safety Alliance of BC (the Alliance), please use the shortened form "the Alliance" NOT the acronym MSABC.

Our Core Values

Trust & Respect We support and rely on each other.

Integrity We abide by strong ethical values and principles.

Care We care for the well-being of employers, employees and their families.

Leadership We strive to make the right choices, no matter how difficult, to achieve our mission.

Commitment We are committed to providing exceptional service.

Our Vision Statement – 2020 

Partnering with BC’s industry leaders to achieve cultural change that ensures safe workplaces for all employees.

Our Mission Statement 

We are catalysts for improving workplace health and safety within the BC Manufacturing Industry. Our leading edge health and safety programs, services and tools enable companies to make a difference in the lives of their employees – every day.