Sandra Reder
President and Founder
For over 20 years, Sandra has been a driving force within the human resource community. Her understanding of current HR best practices and trends is extensive, and her desire to ensure that Vertical Bridge HR is providing innovative programs and services to their clients is what drives her and the business forward. She has worked within a wide range of industries including health care, private sector, not-for-profit and public sector.
Over the years she has been privy to information that few employers ever hear directly from their employees. She became aware that many employers do not realize how they are perceived by their employees. That awareness produced Sandraâs strong interest in assisting employers to ensure that they are creating engaging and respectful workplaces. In 2005 Sandra founded Vertical Bridge HR, a full service human resources and recruitment consulting practice.
Sandra is a well-regarded facilitator and speaker on a variety of subjects, including HR Best Practices and Inter-Generational Communication within the workplace. She is a sought after keynote speaker on the topic of human resources and has presented at numerous association and industry conferences.
Sandra is currently active on a number of Boards, including the Ladysmith Resources Centre Association and the Cowichan Therapeutic Riding Association. In the past she has served on the Board of EMBERS, a downtown Eastside social enterprise and the Developmental Disabilities Association. Sandra is the past chapter president of the Association of Canadian Search, Employment and Staffing Services and past Chair of the Board of Governors for the Developmental Disabilities Association.