James is the commander of the BC Food & Beverage mothership. James brings nearly 30 years of industry knowledge and experience to the BCFB membership. The genuine care James has for each of our members, his team, and the industry is one of the many reasons he is so well respected and admired. His humility, fairness, and down to earth nature make him an exceptional leader in the industry. He is also pretty darn funny (if you like dad jokes).